The dispute between Google and also the Australian authorities is yet arrive at a finish, using the search giant threatening to depart the local market should the company have to pay to exhibit links to media outlets in the results.

While Australia isn't showing any aim of backing down and Google too insisting it wouldn't accept the brand new rules, Microsoft is able to part of, with CEO Satya Nadella recently meeting with Scott Morrison, the best Minister of Australia, to discuss the matter.

"They're watching this closely, with no doubt see opportunities here in Australia to expand," Treasurer Josh Frydenberg was recently quoted as saying.

Microsoft thinks Bing can replace Google Search

Without a doubt, it's a long way until Google really leaves the Australian market, and while there's a chance the 2 sides would agree with the new regulations, the search giant keeps insisting that abandoning its local business might have serious consequences.

"We are dedicated to Australia, and thru our work here, have grown the digital economy and provided $53 billion in benefits to businesses and consumers each year. In 2002, Google Australia started with only one part of a living room, today, we has grown to be 1,800 strong. Today, we support one more 116,000 jobs across the nation, and supply $39 billion in advantages to Australian businesses and $14 billion in advantages to consumers," the company said inside a recent statement.

Microsoft keeps betting big on Bing, not just as a stand-alone internet search engine, but as a search platform altogether. Bing has changed to power the search experience across a wide variety of Microsoft products, including Windows 10, the company's desktop operating system powering hundreds of millions of computers available.